Press Release: Michael’s Frozen Custard Preparing to Reopen Monroe Street Location

By: Jessica Slind - Published on April 27th, 2020

For Immediate Release, April 28, 2020
Contact: Jessica Slind, jessica@lotfilegal.com

Michael’s Frozen Custard Preparing to Reopen Monroe Street Location
Owner Hopeful That Spouse Will Be Issued a Visa to Re-enter U.S. and
Reclaim General Manager Role

MADISON— The owner of Michael’s Frozen Custard, a beloved Madison, Wisconsin institution, is preparing to reopen its Monroe Street location in May in hopes that his spouse, the business’ general manager, will be able to return to the U.S. The owner, Michael Dix, faced having to shutter the business entirely after his spouse, Sergio De La O Hernandez, was denied a U.S. visa. This location closed on September 9, 2019, as a result. Sergio has been kept out of the U.S. since August of 2018, but the couple now has hope that Sergio will receive a visa allowing him to return to his Wisconsin home after winning his appeal. Michael is working to prepare the Monroe Street location to reopen upon Sergio’s return.

Michael and Sergio have been so grateful for the outpouring of support they received from their community. They read each and every one of the 150 letters sent in support of Sergio’s immigration case. Michael shared:

One day we sat down and read every letter. We were completely overwhelmed by the support and generosity we were shown. I cried. Sergio cried. It meant so much that so many people took the time to write letters and mail them to us. Those kind words have helped carry us through this difficult time. We want to pay that kindness back. With the new hope that Sergio will finally be able to come home, we want to reopen and bring smiles to the faces of all the people who supported us. Now is a time when we desperately need hope, I am very hopeful about Sergio’s return and the reopening of our shop. We want to provide the simple joys and happiness that our little custard shop brings to Madison.

“Sergio’s immigration case is ongoing, but we are hopeful that it will be resolved in the coming month and that he will finally be returned to his family and community,” said Attorney Jessica Slind, an immigration attorney with Lotfi Legal LLC, a Madison-based immigration law firm, who is handling Michael and Sergio’s case. “We look forward to updating the community once Sergio’s case has been fully resolved.”